> ## Documentation Index
> Fetch the complete documentation index at: https://developers.nlpearl.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

Use this section to track, evaluate, and act on your Pearl's performance. Define what success looks like, apply custom tags to key conversation moments, and set up notifications to stay on top of important calls.

<Card id="pearl-success">
  **Define the Success of Your Pearl**

  Specify what constitutes a successful call for your Pearl, such as booking a meeting, confirming interest, or qualifying a lead. This success definition will be reflected in your campaign analytics and lead statuses, helping you sort and follow up efficiently.

  <Info>
    If you don't define success for your Pearl, all answered calls will be marked as **Completed** by default.  <br /><br />
    By using this feature, you'll unlock two possible outcomes instead: **Call Successful** and **Call Unsuccessful**, giving you more control over lead qualification.
  </Info>

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  ***

  **Indicator Tags**

  Use **Indicator Tags** to label and categorize key moments in a conversation.  <br /><br />
  They help you structure your data, identify important insights, and filter your leads with precision.

  Each tag includes:

  * **Name**: A clear label (e.g. `"Interested"`, `"Mentioned Competitor"`)
  * **Color**: Used for visual sorting in your interface
  * **Assignment rule**: A short description of when the tag should be applied

  Tags are assigned automatically during the call, based on the conditions you define.

  <Card>
    ### Example

    You're asking leads what they usually drink in the morning. You might define:

    * **Tag**: `Coffee`
      * **Color**: Brown
      * **When to assign**: If the lead mentions drinking coffee

    * **Tag**: `Tea`
      * **Color**: Green
      * **When to assign**: If the lead mentions drinking tea

    These tags will then appear in your lead data and call logs, making it easy to segment and analyze responses.
  </Card>

  <Info>
    Indicator Tags are not just for display. They're functional. You can filter campaigns by tag, trigger notifications, or use them to define success in analytics.
  </Info>

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